“Heeladina believe passionately in great bargains and excellent service, which is why we commit ourselves to giving you the best of both. If you’re looking for something new, you’re in the right place.”

Founded in 2018 by Puteri Ameera and Puteri Nadjwa Dewi, Heeladina has come a long way from its beginning in a home. When Puteri and Dewi first started out, their passion for business drove them to do intense research, quit their day job and gave the impetus to turn hard work and inspiration into to a booming online store.

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